I just wanted to share my bargain find with you since I've now been using it for a few weeks. Seventeen is the Boots brand that used to be 17. This mascara promises a 24hr curl - don't know about that but it sure lasts all day at work and then some! :) I really like this mascara, the brush is great. Not clumpy at all and dries quite quick. It might run a bit if you are out in a snow storm (tried that) but otherwise no flake or smudge! And a bargain price! Go get one now for fluttery lashes!!