This mascara has the most unflattering name in the history of makeup :) I bought this new on eBay from Hong Kong for less than you buy a drugstore mascara in the UK (between £7-15), and that includes the shipping. This sells for a staggering $22 at Sephora!
Apparently, Imju Fiberwig is 'Japan’s best selling mascara'. I have read mixed reviews on this product, some which were praising it as a Holy Grail and some not liking it at all. It has emerged as somewhat of a cult item among beauty fanatics, so I thought it needs to be rigorously tested by myself to ee if it passes the Pretty Perfect Beauty tests! :)
First off it needs to deliver on its' promises - long 'false lash' effect lashes. Secondly it needs to be smudge and fall-out proof. Thirdly, it needs to pass the removal test (no harsh scrubbing, no panda eyes the next morning).
Firstly, problem number 1 was the instructions. As I don't read Japanese, I was lost as to if there was any specific instructions on how to use this product! But I suppose that what you get for buying direct from overseas... :P
The formula is very runny and messy. You can see the tiny filamentous fibers in the formula already on the brush.
Some reviewers used Fiberwig over their normal mascara to add lenght to just the tips of the lashes (to avoid the curl sagging, as seems to be the problem with this formula). I did this too as it was so messy on its own I kept smearing it around my eyes... So this is before and after shots of Fiberwig over Chanel Inimitable (lashes curled with curler). Yeah, no false lash effect here, it's still pretty spindly with just slightly longer lashes. I think the lashes look fatter with only the normal mascara...
It does however come off easily and it doesn't smudge or flake! Always something!
So in the end, I think what I paid for it was probably worth it just for testing and occassional use, but I would never fork out $22 for this product. I have used other 'false lash' effect mascaras in the past (Dior Show, Max Factor False Lash Effect) which are cheaper/ just as expensive or more accessible than this brand. Don't believe the hype, just because it's big in Japan, doesn't mean it's worth spending a small fortune for it. If you still want to try it for yourself, get it cheap on eBay!
Lina-Elvira Loves It Thiiiis Much:
♥ ♥ +
♥ ♥ +