Wow, this bright and cheery purple creme beauty from Australian cosmetics company Bloom is a true stunner. I walked into Superdrug, saw it in the display and immidiately knew I had to have it. It retails for a whopping £8, so not your average drugstore brand price!!
This is the blurb that they give about the polishes on the Bloom website: "With pigments sourced from around the world, a professional two-coat formula and an incredible 330-strand brush, our nail polish will hold its colour and shine for days."
So, in reality, how was it for me? I love the bottle top, its rubbery and smooth, providing excellent grip. Bottle is standard ColorClub-ish looking thing but logo is funky. Application for this polish is good, not awesome, but good. With the spiel on the website of "300-strand brush" I guess I kind of expected a religious experience :) Two coats gives a nice opaque coverage. Drying time is a bit longer than I have the patience for so I slapped on a coat of Seche Vite (holy frijoles, I love that stuff). The end result is amazing. I frickin' love this polish!! I can see myself wearing it a lot, especially in the summer. The colour in the photo seems more pink than purple, but I just couldn't get it right for some reason. Stupid cameras!
There was only 8 colours in the shop (of which one was out of stock) but they appear to have a large selection on their website, including some intriguing blues and greens. "Isla" is not as dark in real life as it is on the website, in fact it looks like a little bit of a cross between OPI "Can you dig it?" and Zoya "Juicy".
Bloom also had a great looking range of eye creams and such which I am a sucker for but they were too pricey just to buy-to-try, but Bloom is a brand I will need to investigate more! :)